Brand Identity Design And How It Helps the Business

 We all want our businesses to go super successful and the profits to skyrocket and achieve our dream of becoming successful brands. We carry so many expectations from our hard work, and there’s no denying that you would have put everything you could think of. We strive to achieve what major brands have done to rule globally daily; but unfortunately, many companies do not fully grasp the importance of brand identity design and how the graphic elements can be used to emphasize the logo, adding unity to the overall brand image.

Let’s look into the common misconceptions regarding Brand Identity Design.

a) A Complicated Approach Determines Uniqueness.

In most cases, people determine the uniqueness of the design, but in reality, the best designs are crafted using simple ideas and are way more effective. The complex designs, no matter how attractive they seem to the eyes, are of no use if they fail to stick in the customer’s mind, no matter how much color, text, and images have been stuffed into them. Likewise, the icons must be designed keeping in mind the convenience of the customers, thus eye-friendly with an easier and simpler shape.

b) Lavish Company Name Determines Success

Most companies have different expectations with their company name that they blindly consider it to use for their Brand Identity Design by just looking up the charts of the companies who have used the same. While many brand identity designs with company names come out compelling but sans creativity touch, they fail to impact unless the branding strategy and brand name itself is unique to stay with the customers.

Also, an image representing your brand is certainly a factor that lets the customers remember what your brand offers.

c) It Determines The Brand’s Ability to Succeed

While it is crucial to give your best in making your brand identity, the design solely doesn’t determine the success, and there is still a need to implement other promotional strategies. However, it is required to be realistic, simple, and unique to connect with your customers.

d) It Can’t Be Changed More Than Once

Another common misconception about brand identity design is that it can’t be changed once set forever. However, realistically, change is the new constant, and it would be a big mistake to stick to a particular pattern or symbol for catering to a wider audience.

e) Brand Identity Designing is An Easy Job

Whether it be a high-rated brand or a highly valued start-up, it may appear a piece of cake to design a brand identity design, but on the contrary, it requires a lot of patience, discussion, with loads of creativity. It will determine your brand’s image among the audience and shouldn’t be underestimated at any cost. Also, the graphic elements must deliver a reliable and professional image of the overall atmosphere.

f) Designing Brand Identity is All Just About Putting Design Elements And Creating A Logo

In reality, brand design is a subtle art of storytelling, with each of the designing elements united in harmony to make the story connect with your audience.



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